B. Pharmacy 8th Semester Handwritten Notes
SOCIAL AND PREVENTIVE PHARMACY
What It Is:
SPP is a field of pharmacy focused on improving the health of entire communities. Unlike traditional pharmacy, it goes beyond medication dispensing and addresses larger health concerns.
What It Does:
Promotes healthy habits: Encourages behaviors that prevent disease (e.g., exercise, good nutrition, vaccinations).
Prevents outbreaks: Identifies risk factors and creates strategies to stop the spread of diseases.
Understands health policy: Analyzes laws and policies that impact the healthcare system.
Studies disease patterns: Uses epidemiology to understand why diseases occur and how to control them.
Works with communities: Collaborates with groups to improve access to care and reduce health inequalities.
BIOSTATICS AND RESEARCH METHDOLOGY
What it is:
The use of statistics to understand health-related data (diseases, treatments, trends, etc.).
What it does:
Turns raw data into meaningful health insights.
Tools used:
Summarizing data (averages, graphs)
Testing hypotheses about health patterns
Understanding probability in health outcomes
Specialized software for analysis
RESEARCH METHODOLOGY
What it is:
The step-by-step plan for conducting scientific research in a valid way.
What it does:
Ensures your study design, data collection, and analysis are sound to produce trustworthy results.
Key parts:
Defining the problem you’ll study
Reviewing existing research
Choosing the study type (e.g., experiment, survey)
Deciding how you’ll get data
Planning your data analysis
Protecting research participants
HOW THEY CONNECT:
Biostatistics is a powerful tool within research methodology. It helps researchers:
Design studies effectively
Collect data properly
Analyze data with the right statistical methods
Understand the meaning of their results
PHARMA MARKETING MANAGMENT
What It Is:
This specialized marketing field promotes pharmaceutical products to healthcare professionals (doctors, pharmacists). It must work within strict regulations and prioritize the complex decision-making process of healthcare providers.
Key Activities:
Market research (understanding the healthcare landscape)
Product positioning (creating a unique value message)
Promotional strategies (using medical reps, conferences, etc.)
Building relationships with healthcare leaders
Ensuring compliance with regulations
Managing sales teams
Goals:
Educate healthcare professionals about medications
Influence prescribing choices
Strengthen brand reputation
Increase sales and market share
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