Imperfect Pharmacy
B. Pharmacy
Notes
1ST SEMESTER
Communication Skills
Unit 1
Communication Skills: Introduction, Definition, The Importance of Communication,
the communication process – Source, Message, Encoding, Channel, Decoding, Receiver,
Feedback, Context.
Barriers to communication: Physiological Barriers, Physical Barriers, Cultural
Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological
Barriers, Emotional barriers.
Perspectives in communication: Introduction, Visual perception, Language, Other
factors affecting our perspective – Past Experiences, Prejudices, Feelings, Environment.
OPEN UNIT 1
Unit 2
Elements of communication: Introduction, Face to Face Communication – Tone of
Voice, Body Language (Non-verbal communication), Verbal Communication, Physical
Communication.
Communication styles: Introduction, The Communication Styles Matrix with example
for each Direct communication style, Spirited Communication Style, Systematic
Communication Style, Considerate Communication Style.
OPEN UNIT 2
Unit 3
Basic listening skills: Introduction, Self-Awareness, Active Listening, Becoming an
Active Listener, Listening in difficult situations.
Effective written communication: Introduction, When and When Not to Use Written
Communication- Complexity of the Topic, Amount of Discussion’ Required, Shades of
Meaning, Formal Communication.
Writing effectively: Subject Lines, Put the Main Point First, Know Your Audience,
Organization of the Message.
OPEN UNIT 3
Unit 4
Interview skills: Purpose of an interview, Do’s and Don’ts of an interview.
Giving presentations: Dealing with Fears, planning your Presentation, Structuring Your
Presentation, Delivering Your Presentation, Techniques of Delivery.
OPEN UNIT 4
Unit 5
Group discussion: Introduction, Communication skills in group discussion, Do’s and
Don’ts of group discussion.