Pharma Marketing Management Notes | B. Pharmacy 8th Semester Imperfect Pharmacy Notes
Imperfect Pharmacy Notes 8th Semester PHARMA MARKETING MANAGMENT Unit 1 Marketing:Definition, general concepts and scope of marketing, distinction between marketing & selling.Marketing environment. Industry and competitive analysis. Analyzing consumer buyingbehaviour and industrial buying behaviour.Pharmaceutical market:Quantitative and qualitative aspects; size and composition of the market; demographicdescriptions and socio-psychological characteristics of the consumer; market segmentation &targeting. Consumer … Read more